We also believe that sustainability is entering its third phase. Where first it was company focused, and then value chain focused, now sustainability is becoming synonymous with measuring the true cost of things.

This third phase we call Sustainability 3.0, where sustainability is inseparable from profitability. In this stage, sustainability is income and balance sheet driven, focused on incorporating externalities and is built on radical transparency. At this point, the best products for the planet will also become the least expensive on the shelf.
Our work is focused on honing this lens of sustainability for leading companies and industries to uncover the hidden value in the system.