Into my inbox every day come press releases about this company putting solar panels on a roof or that one making its fleet more efficient. These incremental steps are laudable but also (1) boring (2) old hat and, most importantly, (3) unlikely to get us the environmental change we need.

Join Evolutionary Collective Conversation host Patricia Albere and business expert Tom Curren for an interview with John Whalen, a principal at Blu Skye Consulting. Blu Skye is making big ripples in the corporate world by helping companies like Nike and Microsoft as well as entire industries move towards sustainable practices.

In this white paper by John Whalen we describe how companies are breaking down barriers to the system change that is required to get to cost effective sustainability solutions.  The key: pre-competitive collaboration.