We're excited to announce Jib Ellison will be discussing one of our favorite topics this month at  Fortune Brainstorm: GREEN. He will moderate a panel on What Is Nature Worth? with Jared Diamond and Pavan Sukhdev. Glen Low will be there discussing another favorite topic, Sustainability Indexes: What's the Magic Number? with Dara O'Rourke, Mark Lee and Marc Gunther. Both of these topics were for years squarely in the 'too hard' box, but we now have real world examples of progress on both fronts. If you'll be at the conference, we hope you'll join in the discussion and find time to connect with Glen and Jib.

by Yvon Chouinard, Jib Ellison, and Rick Ridgeway                         

No one these days seriously denies the need for sustainable business practices. Even those concerned about only business and not the fate of the planet recognize that the viability of business itself depends on the resources of healthy ecosystems—fresh water, clean air, robust biodiversity, productive land—and on the stability of just societies. Happily, most of us also care about these things directly.

Collaborating for a More Sustainable Apparel Supply Chain

Since April 2010, Blu Skye has played a key role convening a group of 28 sustainability leaders in the apparel and footwear industry including Nike, H&M, Gap, Levi's, Walmart, Target and Patagonia, together with leading NGOs and the U.S. EPA, to form the Sustainable Apparel Coalition. The goal of the Coalition is to develop an industry-wide index to measure the environmental and social performance of apparel products, and to identify opportunities for pre-competitive collaboration in the apparel supply chain to improve sustainability performance and drive innovation.